Congrats. Your website is getting some traffic. Now, how do you drive more website traffic? Check out these 8 tips to optimize SEO so your company doesn’t get overlooked when buyers are searching for your products.
- Analyze organic keywords
- Update meta descriptions
- Repurpose content
- Add alt text for images
- Include more links
- Fix dead pages
- Promote local
- Prioritize mobile
Analyze Organic Keywords
Discover what keywords are driving customers to your website. Use a keyword research tool to find keywords that have the highest search volumes and intent behind search.
Update Meta Descriptions
The meta description is the block of text that appears after your content title. Update the meta description to reflect products or positioning, and clearly state why a user should click to read more.
Repurpose Old Content
Old content doesn’t have to stay old, especially if it deserves more attention. Use a copy editing tool to create updated versions of old posts. Convert old blog posts into new content. This could be a video, podcasts or audio versions.
Add Alt Text to Images
Alt text (alternative text), is a short description of an image. When posting new images to your website, make sure to include targeted and descriptive keywords so they’re easily found on search engines.
Include More Links
Link as much as you can, as often as appropriate. Google crawls each page on your site and wants to see that you’ve linked to other articles around the one you’ve posted, and helps them understand your content. We’re using an internal link here as an example.
Fix Dead Pages
Avoid sending visitors to web pages that don’t exist. Periodically check for backlinks to dead pages and reroute them to similar offerings or something topic relevant, so visitors have reason to stay engaged.
Promote Local
If your business has a physical location or services in a specific area, make sure to show up under local search queries. It’s less competitive compared to broad searches so you’ll be more visible.
Prioritize Mobile
Mobile-first approaches are becoming more critical. There are enough reasons why for another blog. In the context of immediate SEO impact, Google looks at your mobile content when indexing, so make optimizing it a priority so it’s crawled and ranked by search engines.
In Summary
Some think because they’ve done a couple of these tips once already, that’s good enough. It’s not. SEO is an ongoing practice and if done correctly can make a significant impact on your website traffic. These 8 SEO tips are fundamentals of what should be a much larger search engine optimization strategy.
