In a digital world that is constantly changing and evolving, it can be challenging to keep up with the latest trends. But since digital marketers are primarily responsible for traffic generation, it’s nearly a requirement. We’ve compiled a list of the top digital marketing statistics and trends to know about in 2022 to help you understand the landscape.
Search Engine Optimization (SEO)
There are over 98,000 searches per second on Google. People are constantly searching for items, answers to questions, guidance, best practices, entertainment, and more, so it’s crucial to perform keyword research to increase website traffic. Source: Internet Live Stats
More than 50% of marketers say keyword ranking and organic traffic are the primary ways they measure the success of their SEO strategies. You want buyers to look up products and services you have to offer and find you, even if they don’t look your company up by name. Source: HubSpot
71% of marketers say using strategic keywords was their number one strategy for SEO. Keywords that are low in competition and are easy brand identifiers will help you stand out in search results. Source: HubSpot
Less than 1% — only 0.78% — of Google searchers will click on the second page. If you don’t show up on the first page of Google search results, then you’re only going to be found by a rare few, so make it a priority to show up early. Source: Backlinko
Companies that have over 40 landing pages typically generate 12x more leads than those with 1 to 5 landing pages. Personalization is important throughout all marketing experiences, so the more pages you can generate that are tailored to segmented audiences with specific messages, the more likely they’re going to respond. Source: HubSpot
Content
60% of people purchase a product after reading a blog post about it. Blog posts help your SEO and are helpful when buyers are looking for more details about a product or how others are using it. Source: Demand Metric
40% of marketers site original graphics, like infographics, as their best-performing content. Visual content helps readers digest what you want to say in a simple form, and makes stats, tips, and practices easy to share. Source: Venngage
Articles with images get 94% more views than their visual-lacking counterparts. Readers are more likely to remember text that is associated with a visual, so it’s essential to incorporate them into your content as often as possible. Source: Jeff Bullas
Adding videos to landing pages can improve conversions by up to 86%. With the increase in streaming services and interest in videos, digital marketers are adding more videos to better connect with audiences. Source: EyeView
78% of video marketers say that video marketing has improved their company’s bottom line. Videos help increase engagement on social media and other digital channels (website, email) because they display content in an easily digestible way. Source: Wyzowl
Video content in emails can improve click-through rates by up to 300%. In case it wasn’t clear enough, video is clearly a medium to incorporate into your content, as it is becoming a top source to influence buying decisions. Source: Omnicore
73% of people say that email is their preferred marketing channel. In spite of SMS, ads, social media, and dozens of other marketing channels, email is still the preferred way to receive promotions. Source: DMA
27% of customers open promotional emails if the email’s subject includes their hobby. Even though this requires audiences to share information about themselves, the experience they receive is worth it if personalized. Source: HubSpot
70% of digital marketers think that adding surveys about their business helps them to get better at decision-making about their products. Surveys increase engagement and also help marketers understand more about their interests, to increase the ability to personalize effectively. Source: HubSpot
49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands. Emails are welcomed as long as they are relevant, so keep emails personalized, engaging, and relevant to the receiver. Source: Statista
Social
2 hours and 27 minutes per day are spent on average every day on social media. Businesses that are on social media have a better chance of finding an opportunity to grab attention from their target audiences. Source: Hootsuite
Instagram has the second-highest ROI among social channels for marketers. With 17 major platforms with 300 million active users, marketing on Instagram stands out as a channel of choice when looking for a return on social activities. Source: HubSpot
$65 is the average order value of Instagram followers. With an average value of $55 on Facebook, social media audiences act differently per channel and it is critical to promote offers where your audiences are most likely going to convert. Source: Ignite Visibility
One billion hours of videos are watched per day on YouTube. Marketers are increasing usage of YouTube and maintaining channels that will educate, entertain, and persuade viewers. Source: YouTube
88% of consumers are more likely to purchase from a company after reading reviews from other customers on social media. Consumers trust what other people have to say, and since social media makes it easy to share experiences, likes, and dislikes, marketers are encouraging positive reviews from customers to help drive more awareness. Source: Sprout Social Index
Conclusion
Digital marketers need to be smarter in how they reach audiences. Companies need to be easily found by browsers looking for relevant products and alternative brands, use engaging content (like videos) that will help inspire action, promote through channels that consumers prefer, and personalize engagement. Share these stats with colleagues who want to understand more about what goes into your digital marketing strategy and why.
